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Branding is more important than some marketers think, with 81 percent of consumers stating they only buy from brands they trust. This feeling cuts across all global markets, ages, and income groups. Consumers need to be aware of your brand before they can decide whether to trust you or not. When it comes to creating brand awareness, there’s hardly a more effective way than using social media. Roughly 97 percent of Fortune 500 enterprises use social media to enhance their initiatives and boost communication with their stakeholders. In an increasingly digitized world, the world has migrated to social media. As of 2021, there are about 3.78 billion social media users worldwide, and the number keeps growing. Small businesses that harness the unprecedented power of social media stand to succeed. The crucial step in brand awareness with social media is to make sure you’re targeting the right audience. Take the time to define your audience so you can come up with content that resonates best with them. Ideally, you want to target people who need your product or service the most. Once you determine who these people are, it becomes easier to connect and interact with them. Another important step is to take the time to do your research: know what social media platforms they’re most likely to use frequently. One way to determine the right social media platform to use is to take a closer look at what product or service you offer.