The text boxes in the left panel have been placed in a random order. Restore the original order by dragging the text boxes from the left panel to the right panel.
e) Once it has been invented, customers can't imagine ever having lived without it.
d) It's giving the customer something they didn't expect. They can't ask for it because they can't know what it is before it is created.
b) Innovation is about doing what delights the customer, not just satisfying the customer.
a) You have to let people think and act outside their corporate boxes. You have to create an atmosphere of innovation.
c) But you can't invent revolutionary products in a conservative environment.