c) Naturalistic observation involves observing subjects of interest in their normal, everyday setting.
a) It’s sometimes referred to as field work because it requires researchers to go out into the field (the natural setting) to collect data on their participants.
b) For example, cultural anthropologist Margaret Mead used naturalistic observation to study the daily lives of different groups in the South Pacific.
e) The approach doesn't always require researchers to observe people in such exotic environments, however.
d) It can be conducted in any kind of social or organizational setting, including offices, schools, or just about any other place where people can be observed.
